MARKETING Essay Example | Topics and Well Written Essays - 1500 words - 1

MARKETING - Essay Example In the present day, the motive behind production is no more about searching customer but delighting customers through path of customization and research. According to the American Marketing Association, Marketing is â€Å"an organizational function and a set of process for creating, communicating, and delivering value to customers and managing customer relationship is a way that benefits the organization and its stakeholders† (AMA, 2004). Financial success fully depends upon right marketing. Corporate goals are achieved through meeting customer needs and delighting customer expectancy and right marketing is the way to it. Right marketing is obtained through research oriented planning and execution of those marketing strategy effectively. Ten types of entities can be marketed by marketers to these categories of market. These entities include properties, services, organization, events, place, goods, information, experiences, persons, and ideas. All organizations that work under this umbrella need marketing to sustain in ever rising competitive market of the present day. Due to the affects of globalization, changing technology, deregulations, privatization, customer empowerment, customization, increasing competition, there has been a remarkable change in behavior of market. It is facing new challenges and new opportunities with changing environment. Even market leaders like GE, Microsoft, Walt Mart, Intel, and Nike are kept on their toes. In order to ensure sustainable development, the companies need to remain flexible and adaptable to the external situations. Marketing function survives on its fundamental core concepts as well as changing trends. Its fundamental concepts include needs which are basic requirements of an individual and can comprise of stated needs, unstated needs, real needs, secret needs, and delighted needs, whereas want and demand are specific needs towards a particular object (Kotler & Keller,

Level of Prevention Essay Example | Topics and Well Written Essays - 1000 words

Level of Prevention - Essay Example ed person is treated and evaluated from the point of view of potential for future risk and (c) tertiary prevention, which includes the involvement of the family and community in ensuring that an abused victim is protected from further abuse and that the physical, psychological and emotional damages caused to the elderly person are addressed, treated and prevented from future occurrence. Rosalie Wolf categorizes primary prevention measures as the use of those screening tools that would help to identify elders who at risk to be abused in the future, while secondary prevention involves the evaluation of an elder who is already being abused in order to assess the risk of future abuse in order to devise appropriate measures to cope with it. (Wolf, 2000). The results of several elderly abuse assessment tools have been combined into one comprehensive test – the H-S/EAST Test (Hwalek Sengstock Elder Abuse Screening test). This test uses a set of 15 assessment criteria which are intended to measure three different levels of abuse (a) actual incidence of direct abuse or a violation of the personal rights of the elderly person (b) the extent to which the elderly person is vulnerable to abuse and individual characteristics that increase vulnerability and (c) the identification of potentially abusive situations. This 15 point assessment tool that is executed through a series of questions wherein the elderly person is asked to list any instances where harm or hurt has been caused and this test has been recently enhanced through the additional of additional questions such as â€Å"Are you afraid of anyone in your family? â€Å"Has anyone close to you called you names or out you down or made you feel bad recently?† (Scofield et al, 1999). The efficacy of this test was also tested in a study conducted in a city in Florida to assess abuse among the elderly living in public housing and the results of the study suggested that the test is useful in measuring various facets of abuse,